Craig David has linked up with Selfridges to drop his first capsule collection.
Since exploding onto the airwaves in 1999, Craig David has cemented his status as a legend of the UK garage scene and one of the most successful chart artists in UK history. The 'Craig David Collection' is inspired by the sound and culture that shaped his formative years as an artist.
The collection is comprised of a series of bold graphic t-shirts, hoodies and long-sleeved tees with typography and imagery influenced by his lyrics and career as well as giving a stylistic nod to flyers, album covers and the uniquely British culture of the early UKG scene.
Speaking on the release of the apparel, Craig David said:
"I'm really honoured to be working together with Selfridges to launch this collection. I wanted to create a fresh and exciting new clothing line for my fans that represents where I am musically today, but also influenced by the style of where I came from."
The launch coincides with Selfridges' Music Matters season celebrating the correlative relationship between
music and style that runs in-store from June 26 - October 18, and the collection was produced in partnership
with Bravado, UMG's leading merchandise and brand management company.
The collection will be available in store on Monday 7th August and on selfridges.com on Tuesday 8th August.