The internet is quite the magical place. These days, anyone can become a designer or a creative director in the amount of time it takes to apply a Clarendon filter. If you have a blank T-shirt and a subversive message, you could be an Instagram favorite and hit pay dirt. But while that has become a viable way to make a name for oneself, it has definitely diluted the market. Luckily, there are still a few designers who stand out from the rest.

The five brands in this list differ in aesthetic and inspiration, but each have found a unique value proposition that sets them apart from other up-and-comers. Pay attention to them before you’re too late.