Adidas Originals launches the third chapter of the 'Original is never finished' film, redefining the meaning of originality.
The film features a star-studded cast with Kendall Jenner, Playboi Carti, 21 Savage, Young Thug, and James Harden. The campaign's purpose is to inspire a new generation to redefine the meaning of originality. Sticking with the theme of originality and owning your personality, the film features a remix of "My Way" by Frank Sinatra.
Adidas Originals continues to reinvent itself creatively, with the third chapter of the film championing this idea. Every element of the campaign and the people featured within looks to inspire distinct individuality, creative spirit, and to challenge the status quo. The film looks at art and culture in a way that is familiar taking inspiration from both history and past iterations of the film.
“When we released Originals Is Never Finished for the first time we challenged ourselves to redefine what it means to be original,” says Alegra O’Hare VP of Global Communications Adidas Originals & Core. “With the release of chapter three we are putting our words into practice and reinventing our own work. For us to inspire our creative community, we as a brand must live up to the challenge, and with Originals Is Never Finished we do just that”.
'Originals Is Never Finished' launches globally on August 10th.