They say that the sense of smell is the most powerful in forming lasting memories. That’s because different places—and different people—have their own unique scents. More so than how we look or how we sound, our singular scent leaves an indelible mark on all those we encounter.
AXE has long operated with the intention of boosting a guy’s confidence by helping him look, feel and—of course—smell his best. These days, AXE is focused on the confidence that comes from within by encouraging guys to define who they are on their own terms, without pressure to be someone else. Whether it’s how you style your hair, the music you listen to, or the sneakers you wear—just be you.
AXE’s newest fragrance takes this devotion to individuality to a whole new level, which is evidenced right in its name: AXE YOU. The new creation takes classic fragrance notes, such as amber, vetiver, and cinnamon, and expands on them by infusing hints of coriander and black basil. YOU was developed under the careful eye (or, in this case, nose) of world-renowned fragrance expert Ann Gottlieb, who has been with AXE for two decades and has helped create some of the most iconic fragrances on the planet.
The fragrance was inspired by one basic notion: You Got Something. AXE doesn’t want you to smell like someone else. It wants you to smell like the most enticing version of YOU. Available in body spray, body wash, deodorant, and antiperspirant, there’s a method for every dude to embrace his most unique, authentic scent.
The entire AXE YOU product line is available in stores and online now at AXE.com. No matter who you are, you’ve got something no one else does—so why not let the world get a whiff? #YouGotSomething
