Founder: Nudie Cohn
Year Founded: 1947

Most Western wear is built for work, but not the Western wear of Nudie Cohn. Cohn was a Ukranian tailor who got his start in the 1940s making clothing for country and western singers out of Hollywood. His first customer was Tex Williams, and his business grew into the 1970s. He was known for almost absurdly ornate designs - rhinestones, insane embroidery and wild colors were his hallmarks. He even customized cars, adding longhorn steer horn hood ornaments, silver dollars and embroidered seats. For sheer hutzpah, no one in menswear has ever topped Nudie.