Thrasher gear has become embedded in the fashion and celebrity culture, which doesn't seem to sit well with the iconic magazine's Editor-in-Chief, Jake Phelps. In an interview with Hypebeast, the man behind what is commonly referred to by skaters as "The Bible" is speaking out.
"We don't send boxes to Justin Bieber or Rihanna or those fucking clowns," Phelps insisted when discussing the sudden popularity of the skate brand's clothes among non-skaters. "The pavement is where the real shit is. Blood and scabs, does it get realer than that?"
Rihanna wearing Thrasher - pic.twitter.com/Qu1L12YK88— independent fashion (@independance__) August 18, 2016
Justin Bieber vestindo moletom da THRASHER É MEU FIM pic.twitter.com/PVs8faK2gO— gabriel (@gabrielfffx) September 5, 2016
This isn't the first time someone in the skating world has come out to publicly slam celebrities who they feel have encroached on their industry. Earlier this year, one skater shared his issues with Vogue's creation of a skate week. "I think Vogue is fucking dumb and knows nothing about skating, and their approach was ignorant and stupid."
In the same way, Phelps takes skating culture seriously and likes to showcase real talent dedicated to the sport on the pages of the magazine. "No one can tell the magazine what’s cool. Anybody can cover a hard trick in the Mountain Dew contest," he explained. "We don’t cover all that crap."
His attitude is equally serious when it comes down to deciding who is going to grace the cover of the magazine's annual Skater of the Year issue, which is basically the highest honor the magazine can give. "I'm not gonna give the award to some Johnny-come-last-month, flavor-of-the-week guy." For this year's winner, that meant skater Anthony Van Engelen was awarded the honor for "services rendered," or the dues he's paid over a decade-long career. You can read the rest of what Phelps had to say right here.