Since landing a gig as Puma’s creative director in 2014, Rihanna has taken the sportswear giant to a whole other level. Not only has Puma received a boost in media coverage, but its sales have also skyrocketed within the last year and half, thanks in large part to RiRi’s campaigns as well as her insanely popular footwear designs. The hype surrounding the partnership became even greater when Rihanna hit New York Fashion Week last season to unveil her Fenty x Puma ready-to-wear collection. And now, nearly seven months after its debut, the range of ‘90s-inspired athleisure-wear is finally available to purchase.
Here’s everything you need to know about the collection
As we saw on the runway earlier this year, the Fenty x Puma Fall/Winter 2016 collection consists of unconventional sportswear presented in monochromatic color schemes. Black and white dominate the range, which includes everything from oversized crew neck tees and kimono track jackets to laced sweatpants and terry cotton chokers.
Yes, the colorways are incredibly subtle, but the collection as a whole is anything but. Exaggerated silhouettes, Japanese-inspired detailing, and graphics by Nomura Hitoshi? Yes, please.
Though the pieces are undeniably affordable, they will cost you much more than the typical Puma gear. As of now, the least expensive item is the terry cotton choker for $30. The priciest is a pair of black leather boots with chain detailing for $350. Short-sleeve tees are going for $80; long-sleeve graphic crew necks are selling for $110; a lace-up backpack is $300; a tear-away track jacket is available for $185; and a pair of unisex sneaker boots will cost you $325.
Where to Buy
The collection dropped Tuesday exclusively at Puma.com, Bergdorf Goodman, and Foot Locker fitness boutique SIX:02, which hosted pop-up shops in NYC (125 W. 33rd St.) and Los Angeles (8380 Melrose Ave.). According to Footwear News, Foot Locker hid 2,500 keys in NYC and L.A. Individuals who locate the keys are able to take them to the pop-up shops, where they can use them to unlock prizes, such as Six:02 gift cards, Fenty x Puma pieces, and concert tickets.
The collection will hit Puma stores and select retailers, including Bloomingdale’s, worldwide on Wednesday.
The Fenty x Puma Fall/Winter 2016 Campaign
For this season’s campaign, Rihanna teamed up with famed fashion photographer Willy Vandeperre, who’s most known for his work with Raf Simons. The series of black-and-white visuals, styled by Alastair McKimm, feature models Fei Fei Sun, Cong He, and Sang Woo Kim rocking the gear with an ink wash backdrop. You can check out behind-the-scenes footage of the campaign shoot above.
According to Fashionista, there will be more to the Fall/Winter 2016 range than what was released this week. New Fenty x Puma items will drop every month until December. So you’ll definitely want to keep your eyes peeled for upcoming releases, such as new creeper styles, mesh headwear, and backpacks.