Nate Brown is perched on a glass railing at the multi-level Samsung event building in Manhattan's Meatpacking District. His eyes are zeroed in on the bottom floor, one story below—to him, it's a blank canvas. In a few days, he'll transform the venue into something entirely different. Surrounding him is a group of his friends and creative partners, including Kith designer Ronnie Fieg, stylist Eugene Tong, and casting director Kevin Amato, all of whom are here to run through the logistics for Kith’s first runway show, titled “Kithland,” days before it debuts at New York Fashion Week on Sept. 13. Tall and lean in a heather grey T-shirt, black jeans, and sneakers, Brown was enlisted by Fieg to creative-direct the fashion show. “Ronnie was like, ‘I want to create a celebration of what I’ve been doing for the past five years and what I’m going to be doing over the next year—and do it in a way that hasn’t been done before,’” Brown says.

A few days later, Fieg staged “Kithland” at the Samsung space. The show, which took about four months of planning, was a spectacle, a mega event. There were live performances by Fabolous, The Lox, and Ma$e. Ja Rule, Victor Cruz, Bella Hadid, Iman Shumpert, and Teyana Taylor sat front row, and the runway featured 90 looks. "We like taking a show and turning it into something bigger," Brown says.

“Kithland” is just one of the many projects Brown has worked on under the banner of Institute, the full-service creative studio he founded in 2013. Institute is behind stage visuals for Drake’s Would You Like a Tour?, show dynamics for Beyoncé’s Formation tour, runway shows for John Elliott and Alexander Wang, a Calvin Klein rave in Brooklyn and hotel takeover in Palm Springs, California, and Nike’s newly renovated invite-only gym/media space in Manhattan, 45 Grand. In three short years, Institute has become the go-to for big-name artists and brands looking to execute products and experiences in unprecedented ways.