"The year 1996 has been a constant motif for our brand throughout our 5 year lifespan," noted the brand's press release. "We have always viewed 1996 as one of the most pivotal years for our culture and our birthplace of New York, and it has continued to serve as one of our main sources of inspiration. The 96 Collection is a direct result of our passion for this time, as we have crafted a fully-rounded assortment of apparel influenced by the signature style of 20 years ago."
The Kith 96 Campaign draws direct inspiration from the year with a collection made up of modern silhouettes, retro colorblocking, and a signature '90s color palette that makes all the tees, crewnecks, windbreakers, hoodies, and hats essential gear for fall.
Earlier this month, Kith held its first ever fashion show and the label didn't disappoint with the night turning into an immersive experience complete with a livestream and celebrity performances from Fabolous, Ma$e, and The Lox.
The 96 Collection will be arriving in two drops, with the first releasing Friday, Sept. 30 at Kith Manhattan, Kith Brooklyn, Kith at Bergdorf Goodman, and KithNYC.com at 11 a.m. ET. Check out The Lox sporting some pieces from the 96 Collection below and view the rest right here.