The pop-up will sell Cash Money Records merchandise for the first time as well as two items that will be exclusive to VFILES created in collaboration with Birdman and Bravado, the company behind many artists' merch. While the name of the collection uses "vintage" in its title, the clothing will be new. It's possible the word vintage refers to the graphics that will be printed on the merch.
Birdman will also be on-hand at the pop-up this Friday to do a live interview with VFILES, which those unable to attend can watch on VFILES' website.
The new vintage Cash Money Records collection will build off the success Birdman had with a small line of clothing that capitalized on his Breakfast Club interview and "Respek" moment earlier this year.
While we've seen plenty of pop-ups from artists lately, including Drake and Future's pop-ups last week, we've learned that each can successfully carve out its own space. Attendees at Drake's Summer Sixteen pop-up proved that many people will show up simply to support the musicians they like and skip the others. This latest pop-up will surely be a can't-miss experience for fans of Birdman and Cash Money Records.
The pop-up shop will take place at VFILES, 12 Mercer St., New York City, on Aug. 19 from 11 a.m. to 6 p.m. Birdman is scheduled to appear at 4:30 p.m.