We've all dealt with our fair share of fuccbois, but never before have we paused to ask, Where are they all coming from? Now, thanks to The New York Times, we never have to wonder again. The paper of record published an article titled "The Mom Who Wore Supreme," and with it, gave us an introduction to The Fuccmom. And, no, this isn't about those moms who wait in line to buy their children hyped items; fuccmoms are active participants.
The author—or maybe in this case it's investigative reporter—Naomi Fry, writes about her journey discovering Supreme for The Times. The fuccmom is infinitely cooler than the fuccboi as evidenced by a line in the opening. "My friend, a Supreme fan, has admitted in the past that he goes into something of a fugue state during its weekly online drop, clicking near blindly to secure himself something, anything, before it’s gone," Fry writes, describing dictionary-definition fuccboi behavior.
Fuccmoms are much more chill in their own quest to purchase something, anything, emblazoned with Supreme tag. "A leopard-print sweater vest had remained available, which seemed lucky and somehow civilized," Fry writes, describing the piece she can be seen wearing in an illustration that accompanied the article. "I didn’t have to battle like a wild dog for scraps...I ordered the vest."
The vest, you see, is the perfect fuccmom item. As Fry later describes it, "unfussy, nicely sloppy, trying by not trying" sounds like perfect mom wear. It sounds like the description for a collab between the downtown skatewear company and Ann Taylor Loft or Eileen Fisher (side note: sign us up for that).
Fry writes that her foray into Supreme was prompted by her own natural interest in "men's wear." "Training my sights on Supreme as the next step in my men’s wear journey seemed a strong, and somewhat improbable, commitment to make." This really begs the question: How is Supreme not the first stop on any men's wear journey? Because fuccmoms are cute, that's how, like still thinking LOL means "lots of love!"
We also learn that, by nature, the fuccmom is a much more evolved version of the fuccboi, not as preoccupied by a brand's cultural signifiers by default. "People didn’t seemed to notice or care," Fry writes about wearing the vest to her daughter's fifth birthday party. "And why would they? If it hadn’t been clear enough already, it was now: This was between me and me." And that's what makes the fuccmom, in her natural habitat, a beautiful creature: She's doing it for herself, which is really what all this shit is about anyway.
The fuccmom does, of course, have things in common with the fuccboi. She analyzes herself in the mirror—"Was there a hint of Young Thug mixed with Cary Grant in weekend wear in 'To Catch a Thief'?" she wonders—just like her *Nicki Minaj voice* sons. She feels cool—"I felt as if I were smoking a cigarette without having to actually smoke a cigarette"—like her bois. But the fuccmom derives pleasure from her own joke, while the fuccboi wants to be in on it with others.
Supreme appears to be dropping a punching bag tomorrow, and now we can't help but wonder how many will be used by kickboxing moms. We hope it's a lot.
