Staple backpack and accessories brand Herschel Supply Co. have teamed up with Coca-Cola to drop a summer time, refreshment-inspired collection dubbed the Ice Cold pack.
Designed with relaxing days at the park and beach in mind the collection features Herschel Supply’s trademark quality production as the backpacks, tote bags and pouches have been fitted with a lightly insulated cooler liner feature, something you'd normally find in a cool box for picnics. Each piece has a checkered design of the iconic Coca-Cola logo and the slogan 'Ice Cold Sold Here'. Another key feature is that the bags are made from recycled PET plastic bottles, approximately 13 bottles were used in the construction of the backpack and the tote bag alone.
Additionally the collection also includes an adjustable five-panel cap and a mesh bucket hat. The five-panel cap features a navy cotton twill fabric for the front, while the sides have mesh panels to keep your head cool during the summer. Both hats feature the same Coca-Cola and 'Ice Cold Sold Here' designs seen on the bags.
For a look at the collection scroll to the gallery below.