Gucci Continue on Their New Creative Path With The Launch of Their DIY Customisation Parlour in Milan

Alessandro Michele continues to take the brand to onto a new and exciting path

Jackets—denim, tailored, silk and leather can be customized with #GucciDIY in the Milan flagship. #MFW pic.twitter.com/n0W5FEQYSJ

— gucci (@gucci) June 18, 2016

Gucci has undergone a massive boom since going under the creative stewardship of Alessandro Michele and the latest sign of this productive growth is the opening of a customisation parlour in Milan.

Inspired by the 'Do It Yourself' mantra of Britain’s iconic Punk Movement costumers have the opportunity to personalise a wide range of luxury apparel. From the collars and cuffs of the blazers and tuxedos—where you can decorate them with symbols or monograms—to more aspirational designs and sophisticated styles like snakes, tigers, flowers and bee motifs that are available for Gucci’s silk bombers, denim jackets, and leather biker jackets.

The Gucci DIY Parlour is open now at their flagship store in Milan.

For a look at the various customisation styles scroll to the gallery below.

Inside the new #GucciDIY space in the Gucci Milan flagship on Montenapoleone. pic.twitter.com/YGYKIBQu9l

— gucci (@gucci) June 18, 2016

Looking at #GucciDIY in the windows of Gucci’s Montenapoleone store during Milan men’s fashion week. #MFW pic.twitter.com/dvEtxK4Q8e

— gucci (@gucci) June 18, 2016

The embroidered 14 oz. Japanese denim jacket accented with #GucciDIY details. pic.twitter.com/duUZpmtHaO

— gucci (@gucci) June 18, 2016

Your initials on the sleeve of a hand-painted studded leather biker jacket courtesy of #GucciDIY. pic.twitter.com/Hi5kwmtnJm

— gucci (@gucci) June 18, 2016

The personalized #GucciDIY silk bomber jacket, available at Gucci in Milan Montenapoleone. pic.twitter.com/fgMqeclSt8

— gucci (@gucci) June 18, 2016

Personalize a studded and hand-painted leather biker with the #GucciDIY service at Milan's Montenapoleone store. pic.twitter.com/x5Zj22EROB

— gucci (@gucci) June 18, 2016

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