The story of Sergio Tacchini, the brand and the designer, is a love affair between man and tennis. The Italian-born Tacchini was first a professional tennis player who enjoyed relative success in his home country—he was the Italian champion in 1960. Tacchini took his passion for the sport and decided to make sportswear in order to outfit athletes who carried on his tennis legacy.

Over the years, the Sergio Tacchini brand has sponsored legendary tennis players like Jimmy Connors, John McEnroe, and Pete Sampras, and helped turn tracksuits into fashionable items. Tacchini most recently sponsored Novak Djokovic, but the Serbian eventually outgrew the brand as he climbed to the world’s rankings to #1. Tacchini fell behind on payments, and the two parted ways in 2012