Vetements may have only burst onto mainstream fashion's consciousness in the last year-and-a-bit, but its flame has been a mighty bright one. You can barely log onto the internet without seeing think piece after think piece about the label and its potential cultural impact, or lack thereof. But now Lorde — who appeared with Kanye West when he wore that hoodie for the first time — has proclaimed the young label "uncool".
The critically acclaimed signer/songwriter took to Twitter yesterday to air out her issues with the Parisian label's rapid rise.
Bold. However it wasn’t all doom and gloom, she did have faith in them rediscovering their mojo.
So what do you think, is Vetements "uncool", or is Lorde overreacting? Let us know in the comments section.