As more and more brands are moving towards wearable tech, Topshop has decided to launch a new program that aims to make it both stylish and affordable. Recently, we've seen brands like Ralph Lauren, Opening Ceremony, and Levi's experiment with new wearable technology, but as Topshop points out, it hasn't exactly taken off on high street.
So, the British retailer has invited entrepreneurs and startups to apply for its intensive four-week "Top Pitch" boot camp, which will offer keynote presentations from Topshop executives, expert mentorships, and workshops on how to grow their business and hardware development. They will also be given desk space at a hub in Central London. The program will ultimately prepare them for the opportunity to pitch their concept to Sir Philip Green and Topshop.
The good news is that applicants don't need to have a prototype to get involved, just an idea. The application is available here now. Registration is open through May 22.