Mark Zuckerberg x H&M might be today's best April Fool's joke. The partnership between the Facebook founder and the retailer was announced earlier today on a website that looks very similar to H&M's. The fictional collaboration collection, which would include a release of Zuckerberg's coveted basics, is cleverly titled "One less thing to think about in the morning," a reference to his preference for wearing the same thing every single day.
The collection pack would include seven gray basic T-shirts and a pair of jeans, two well-known staples for the tech company CEO and literally the only items in his closet (along with a few hoodies). Zuckerberg has previously explained that he tries to minimize his wardrobe options so he can make fewer decisions when it comes to getting dressed, and the fake collaboration would make it so you could too.
"I really want to clear my life so that I have to make as few decisions as possible, other than how to best serve this community," he said during a public Q&A at the Facebook headquarters in 2014.
The creator of the site also featured a lookbook that includes photos of Zuckerberg wearing his monotonous uniform in all sorts of settings from the office to outings with his family. Despite the collaboration being pretty believable, H&M confirmed on Twitter that it was fake.
You can check out the Mark Zuckerberg x H&M site here.