Harvey Nichols has been an imprint on the UK's luxury fashion and lifestyle retail sector since the doors opened to the first Harvey Nichols store in London's Knightsbridge opened in 1831. Always testing the boundaries of what it means to be a luxury retailer, Harvey Nichols have today unveiled their brand new menswear destination housed in the basement of the Knightsbridge flagship, and it's absolutely killer.

The first stage in the refurbishment of the entire Knightsbridge store, the 28,000 square foot space is a step away from the store-within-a-store concept, and instead features a curated selection of boutiques and spaces dedicated to specific aspects of men's fashion.

Aside from the new concept, the space will feature 270 brands, 50 of which are brand new offerings for Harvey Nichols, a style concierge offering personal styling services, a cafe and bar serving food and drinks throughout the day, a traditional barbers, incredible design throughout, and the innovative Project 109 — a concept space that will house new brands, gifts, and a curated series of installations and pop-ups.

Scroll to take a look inside the new space, and head to the store to see it in person if you find yourself in London.

Harvey Nichols
109-125 Knightsbridge
London
SW1X 7RJ

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