UPDATE 4/13/16: Safe to say the entire Beyhive has marked tomorrow's calendar as the day Beyoncé's Ivy Park goes on sale. But news from the brand's Instagram may throw a wrench in whatever plans you have. Ivy Park's Instagram just announced exactly when the collection will go on sale: "Available online worldwide tomorrow 6 a.m. UK local time." That means that the line is going on sale 1 a.m. EST and will actually be available Apr. 13 at 10 p.m. for West Coasters. So start your pots of coffee or set your alarm now. The Instagram doesn't say exactly where the collection will be up for grabs, but lists its stockists at Topshop, Nordstrom, and Zalando.
With just two days to go until the release of Ivy Park, Beyoncé has dropped an official lookbook for her anticipated athleisure line.
We got a glimpse of the range when Bey first announced the line, and again when Elle debuted her on the cover of its May issue wearing the new collection. Now, we have a closer look at the collection that is comprised of an impressive 200 pieces. The line, which Beyoncé said is about self-love and women's empowerment, features every style of activewear any women could want from leggings, sweathshirts, and bodysuits to outerwear. The logo-heavy pieces have also been designed using technical fabrics to enhance the performance and fit elements.
Ivy Park will be available at Nordstrom, Topshop, Selfridges, JD Sports, Net-a-Porter and select retailers worldwide beginning April 14. You can head to ivypark.com for a full list of stockists.