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We all know that Anti Social Social Club likes to keep things weird; so it should come as no surprise that the brand’s first-ever short film is off-beat AF.
Titled “20 Minutes,” the project presents a grittier, more honest depiction of Southern California, completely free of glamorization. It focuses on a group of friends who spend the day cruising The Valley, hanging out in parking lots, taking selfies, and hitting up liquor stores. No, the events themselves aren’t exactly uncommon or noteworthy, but they way they’re presented provides an interesting look at the current youth culture.
In addition to “20 Minutes,” Anti Social Social Club came through with “The Valley” cap, a special edition design that makes several appearances in the short film. You can check it out above.