We might be at peak-snapback right now but you can’t deny the impact of the OG fitted cap on the streetwear scene, especially at its peak, when New Era were everywhere. Particularly its presence in hip-hop and early grime videos in the early 2000's and now it’s set for a return.
As part of New Era’s Heritage Series which celebrates key moments in time during the brand’s 96 years of authentic sports heritage, they will be dropping the 1980 Collection. Teaming up with Chris Benns, Menswear Fashion Editor of Hunger, the 1980 Collection celebrates a momentous year in Major League Baseball when world records were broken. After winning in six games in the MLB World Series, the Philadelphia Phillies claimed victory against the Kansas City Royals during a televised game that attracted over 54 million viewers — a record that has never since been broken. The remaining teams — Houston Astros, New York Yankees, Montreal Expos and Oakland Athletics — all competed in the semi-final rounds in 1980.
The collection commemorates that integral moment in time, down to the last detail seen on the field, and is re-worked with the iconic team colours, flat stitch embroidery, 100% wool fabric, blank white taping on the inside panels and sweatband, lot numbers for sizing and inner labelling with the historic New Era branding from that era. Additionally the Heritage Series sticker on the visor is a special nod to the year and offering of this highly limited Heritage Series collection.
New Era's Heritage Series 1980 Collection will be out tomorrow, March 4, in their flagship store on Carnaby Street as well as their webstore. It will also be available in elect retailers in including Size?, Selfridges, and Colette. For a close look at the collection check the gallery below.