It's nothing new for Kim Kardashian to be outfitted in custom pieces by her friend and Balmain creative director Olivier Rousteing. Even Kanye and North West (and probably Saint) have been blessed with exclusive Balmain, so it only makes sense that her character in Kim Kardashian: Hollywood would be too. According to WWD, Rousteing has become the first designer to create an all-new set of pieces exclusively for the game. The new cartoon styles share similar details with his Fall/Winter 2015 collection, but are not actual IRL designs—yet. A couple of the pieces users can purchase are a fringed handbag and pair of earrings, which cost around $15, making it the only Balmain most people can actually afford.
Rousteing entered Kardashian's digital world last December, joining other big names like Karl Lagerfeld and André Leon Talley. The addition of the Balmain's men's and women's pieces to Kardashian's game has reportedly been a great marketing tool for the brand, drawing over 2 million users to the French fashion house's website.
A recent post on Twitter also reveals that Kardashian has added new pieces from West's Yeezy Season 2.