This Is Not New just released a new lookbook featuring the artist Jaque Fragua shot on a trip to NYC. It's got all of the brand's strong graphic work and the patchworked M-65 is pure, distilled dopeness. Here's to photogenic trips to NYC in the autumn, Santa Fe in the winter and somewhere kind of boring and nondescript, but really beautiful in the Spring. Brands like This Is Not New are dope to me because they make me want to drink really simple, but really expensive coffee and eat uncomplicated breakfasts in plant-filled alleyway restaurants. And that's the highest compliment I can pay anyone who makes clothing.
