Menswear legend Glenn O’Brien has landed a new gig.
You may recall back in February when the publication hired Lanphear to re-brand and revive the 20-year-old magazine, which was mostly known for its racy images and humor writing; however, even after two redesigns, Maxim magazine continued to struggle. According to the WWD article, newsstands sales went from 131,099 in February to 95,471 in June/July. But that may very well turn around now that O’Brien is taking the reins.
“We wanted to do really great fashion and get the best writers, photographers and illustrators. I see a gap in the men’s market,” he told WWD. “Men’s magazines are more juvenile now. It’s like 12 ways to decorate your dorm room. I want to do something for a more mature audience.”
Stay tuned to see what O'Brien has in store.