As much as Black Friday has become this notion of evil consumerism, hell bent on separating you and your money , it has also become a single day on the calendar when lots of brands drop fire product. And this year's Black Friday extravaganza is in just three days. So if you haven't figured out what to set your sights on, you need to sooner rather than later. Fortunately, KITH has two projects dropping this Friday that might pique your interest. 

For its "City Never Sleeps" collection, KITH has projects with Reigning Champ and outerwear brand Columbia coming your way. On the Reigning Champ side of things are some fleeced-up Bleecker sweatpants ($150), a crewneck sweatshirt with kangaroo pocket and layered sleeves ($160) and a fleece bomber jacket ($190). But the crown jewel of the drop is definitely the fishtail parka done in collaboration with Columbia. Using the designs from KITH's already popular Exeter parka, paired with Columbia's various technologies to keep you warm as shit, a detachable faux fur hood and a down-filled liner jacket, this thing is pretty fucking money—especially if you've been looking for a dope winter coat that will actually keep you warm. At $550, it's a bit spendy, but you gotta think of it as two jackets in one when it comes to this sort of thing.

The "City Never Sleeps" collection drops this Friday, November 27th in-store at 6 a.m. EST if you're one of those people who actually goes out to shop on Black Friday and 11 a.m. EST online, for those of us who prefer to stay indoors to do our shopping.