Retailers are making a real effort to reach their Holiday season shoppers early this year, hoping to bring in some customers ahead of the Black Friday craze. This year's earliest Holiday ad was run by Kmart back in September.
A new report by Accenture, a multinational management consulting company, published by The Wall Street Journal has found there's a good reason for this. Forty percent of holiday shoppers are planning to spend more this year due to increased optimism about their personal finances, compared to 25 percent of shoppers who felt that way last year. With a fifth of the retail industry's annual sales of $3.2 trillion coming in during the Holidays, stores will be competing for a significant piece of the pie.