We got the first true taste of the upcoming Fear of God x PacSun F.O.G. collection last week. But the whole "model standing in front of a blank background" doesn't usually give that much dimension to the clothing. So the team went out and shot a more in-depth editorial for the collection. A bunch of the shots were actually taken right in front of the convenience store from Superbad, which is kind of poignant if you think about it. The kids in Superbad can't get booze because they're too young and the intended demographic for F.O.G. is the teens who can't afford Fear of God mainline. That's a very strong parallel storyline. Very relatable.
It's also a way better look at the clothes. You can see more detail and how things drape and lay when you're sitting, standing or in any other pose you find yourself in throughout the day. For us, it's mostly important to see how it falls as we hunch over our keyboards, permanently damaging our spines. Anyway, we also have some more release information: the initial December 11th delivery will be 10 pieces, followed by a second drop of 12 pieces later in December, with more collections between PacSun and Fear of God coming next year. Just as we were updating our holiday wish list.
