In an effort to bring warmth and comfort to the homeless of NYC, FEIT has launched its inaugural shoe drive for the upcoming holiday season.

Created in partnership with It’s From the Sole and The Bowery Mission, this four-week initiative will encourage FEIT costumers to donate gently used shoes to those in need. Individuals who contribute to the cause will receive 25 percent off of their FEIT purchase, with a portion of the proceeds going toward the cost of repairing the footwear before they’re given to the homeless.

If you’d like to participate, donations can be dropped off at FEIT NYC locations, 2 Prince St. and 11A Greenwich Ave., as well as online. The drive kicked off today and will continue through Dec. 13.