Despite being distracted by Drake's epic dance moves in his new "Hotline Bling" video, it looks like viewers were able to take note of his cherry red Moncler coat.

The opening sequence of the video features the rapper in the brand's iconic Maya Puffer Down Jacket. According to a rep from the brand, since its debut on Monday night the sales for $1,150 jacket have more than doubled, reports Vanity Fair.

So far, there aren't any reports on if his video was enough to sell that grey turtleneck and sweatpant combo the Internet loved to hate.