As you are undoubtedly aware, on Monday night Drake dropped the "Hotline Bling" video and people freaked the fuck out. The clip of Drizzy busting out all your middle school dance moves in a variety of illuminated rooms caused a fucking torrential downpour of GIFs. It's safe to say that "Hotline Bling" will surely sustain us until the next great meme-able moment comes along, most likely from Drake again as he is clearly the king of the Internet. But as Drake did some vibing and danced like no one was watching, everyone saw his bright red Moncler puffer and, as a result, the piece blew the fuck up, according to Vanity Fair.

Yesterday, sales for the $1,150 "Maya" jacket were more than double their usual as per Moncler company spokesman Domenico Galluccio, which is pretty crazy considering just how wack the jacket is. But, apparently, people want to look just like Drake and will actually shell out the cash to cop the look. Looks like Kanye isn't the only one out here inspiring flagrant paint by numbers steez biting. Long live Aubrey Graham.