The duo first teamed up for the flagship store in Manhattan, building an elliptical dome constructed from over 500 all-white replica Air Jordan 1s, and recently worked on the Brooklyn location, which took their creative partnership to even new heights. In the new space that cost about $2 million in renovations, Fieg worked to capture the KITH lifestyle, offering not only designer gear, but a place to chill and eat cereal from KITH treats.
"I want people to be able to come, listen to good music, talk to our knowledgeable personnel, have an amazing dessert at KITH Treats, and let the product become secondary to the experience," said Fieg.
Like their first project, they cast hundreds of sneakers this time using the original 1986 model of the Jordan 2s. Fieg and Arasham share that they plan on going in numerical order for the footwear ceilings. The all-white retail space also includes an archive room and VIP area.
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