The Origins Of The Palace Logo Are Actually Pretty Simple

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Complex Original

Image via Complex Original

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The Fader spoke with Fergus Purcell, a London designer who has done graphic design work for a bunch of brands including Marc By Marc Jacobs and London skateboard/streetwear brand Palace. He is the one responsible for the now famous infinite triangle logo and he tells us just how it came about. Like so many logo concepts, it's simpler than you think.

When Lev Tanju of Palace approached Fergus to do the logo for the brand in 2010, he told him that a lot of the design inspiration came from triangles. It's funny because Fergus mentions that Lev has forgotten that he actually told him triangles were a key element and has regularly given Fergus credit for the whole design. No matter though, Fergus got to work thinking about that and the rest sort of fell into place:

I chose the infinite-repeating thing as a motif for eternity. It implies that it loops around and around forever. That was a conscious thing to put that in brand and say, were not already, were infinite. When you work with graphics that imply a certain three dimensional quality, that instantly gives them an implied size, so you can print that image quite small and it still has a quality of being epic. I think that was part of it too. The best thing is that, in order to introduce any kind of word branding, I had to really put it where I put it. It had to be there three times, and I think subliminally that's quite powerful. That reenforced the name by repetition.

All logos seem to really come from a simple place. If you over complicate it, it gets annoying and convoluted for no real reason. Palace is simple without being boring and remains a pretty dope and identifiable logo. You can read the rest of the interview with Fergus where he talks about his other work and projects over at The Fader.

[Photo via Cvltnation]

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