Anticipation has been growing for the release of the H&M X Balmain collaboration since it was announced earlier this year. As the November release date approaches, the new campaign has finally started to roll out. 

The first image, shot by photographer Mario Sorrenti, shows pieces from both the men's and women's collections with the help of Gigi Hadid, Kendall Jenner, and Jourdan Dunn.

Designer Olivier Rousting said that the collaboration will be a "mix of couture spirit and street wear attitude," which explains why the models were shot taking the subway.

The collection officially drops on Nov. 5. Until then, stay tuned for updates. 

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