A brand that prides itself on innovation and craftsmanship, Japanese denim brand Edwin have opened their new European flagship store. Based in London's ever popular Covent Garden, the new store is a 100 square metre space, spread across two floors. 

Edwin has never been a brand to shy away from ingenuity, and that shows in their new store's interior. Designed by London architects Studioprototype, the shop holds a simple utilitarian theme; with exposed ceilings, polished concrete floors; and a wire-mesh staircase enclosure. The room's clean colour palette, flooded by natural light, contrasts with the monolithic wall of denim products and floor length denim curtains. It's a strong look, and an inviting store. 

Aside from looking dope, the store will continue its existing alterations services on all Edwin products. Be sure to check out the new flagship store which is now open.

25 Henrietta Street
Covent Garden