Gender-bending is no unexplored territory for Acne, but the homie Jonny Johansson went off the grid with this one, choosing to promote Acne's F/W 15 womenswear with his own 12-year-old son Frasse as the model. Maybe you've missed the memo that unisex clothing is the future, but this is just another note to point to when tomorrow comes.
Johansson has regularly played with gender norms and told WWD that he sees kids like Frasse as part of the a breed that isn't totally concerned with target sex of garments, but instead the cut and character. You can see the campaign above, with Frasse in high heels, an insane coat and a bunch of accessories that essentially make him look like a miniature version of Robyn. You'll see this campaign exclusively on outdoor placements starting with New York Fashion Week, but not in magazines it seems. Either way, this is totally fucking awesome. Perhaps the pink puts you off a bit, but don't tell me you wouldn't give that coat at least a try-on in the store if you saw it in, like, grey or navy. That thing is fucking dope. THE LINES ARE BLURRING PEOPLE. I hope you have your glasses.
