This isn't to say that streetwear didn't exist in the '90s. Brands like Stussy, Triple Five Soul, Ecko Unltd., and even '92's Phat Farm helped kick off the concept of an “urban” or “streetwear” brand. But don't get it twisted, as the streetwear industry adds new labels to its ranks on daily basis—and unrelated brands co-op the aesthetic to inject the cool into their product offering…well, the scene is far different than it was 20 years ago. Besides, as brands like Off-White take the streetwear mentality and elevate it enough to compete for the LVMH prize, it's a far cry from streetwear's original intentions and audience.