You gotta respect a brand that pays attention to the details, especially when those details are witty as hell.

Take this iron-on patch by This Is Not New for instance. The online retailer presents this product in seemingly simple packaging, which features step-by-step application instructions on the front. The guidelines are pretty standard and fairly obvious …  that is up until step No. 7.

Check out what the brand suggests in the image above. It's not expected, but hey, at least the designers are keeping it 100.

You can see the brand's full range of products at its online store.