In effort to promote its line of Hi Crown Fitted hats, Mitchell & Ness launched a new documentary series titled “Gentlemen of Streetwear,” which profiles various influencers within the industry.
The first video features Complex’s very own senior editor Russ Bengtson, who dishes on everything from his job duties to his views on the current streetwear scene to his personal style.
“My own style is really simple. It’s based on being able to get up in the morning and get out really fast,” he says in the video. “I think it starts with how people put together what they’re wearing. And the people who put it together right, they’re the ones who get seen, and they’re the ones who get copied.”
The second installment of the series features Concepts’ general manager/buyer Deon Point. Mitchell & Ness have also launched a “Guess Who?” contest across its social media platforms, asking followers to predict which insider will be profiled next. Those who guess correctly will get the chance to win a customized Hi Crown Fitted.
The series was created by Red Tettemer O’Connell + Partners (RTO+P), and was voted "Ad of the Week" by US Creative Department readers.
You can check out Bengtson’s video above. And be sure to keep it locked to Mitchell & Ness’ Instagram page to see which gentleman of streetwear will be featured next.