Quartz took a pretty broad look at the relationship between the worlds of fashion and hip-hop with the general consensus being that the look of rap has shifted from the widely popular "urbanwear" of the '90s to a deeper, more avant garde style today. We touched on this very conclusion briefly after watching Fresh Dressed a while back. Rappers in 2015 most definitely dress more experimental and daring than their OG counterparts. Quartz's piece also brings up just how frequently the brands that are being worn by artists actually get shouted out in their songs. A similar look at that popped up last year, recounting the luxury brands rapped about the most. Even our homie Greg Babcock at Complex Style jumped into the world of Rap Stats, comparing some of the more common references made, noting that Nike and the Swoosh have dominated hip-hop's lyrics for nearly two decades.
But on the Fashion with a capital "F" side of this, Greg noticed the popularity of some modern brands like Givenchy and Balmain, who have really blown up fairly recently. But dropping in a few metrics of our own here: Even with the recent rise of Raf Simons, Balmain, Givenchy, Margiela and others, if you include the likes of Gucci and Versace, it's really not even a contest. If you want to get a little hazy and fudge the stats a bit by searching "Louis" instead of "Louis Vuitton," you can see just how it also puts trendy labels and brands to shame.
That triumvirate of fashion royalty—Gucci, LV and Versave—shines through no matter the year. Personally, I think it's mostly because, like, "Gucci" and/or "Louis" are just easier to rhyme with. But that's just me. I'm not a star. Somebody lied. You can play around with Genius' Rap Stats for yourself.