Mitchell & Ness and the NBA (plus Don C) have something special in the works for Lollapalooza in Chicago this weekend.
Mitchell & Ness, NBA, and Hot 97's Peter Rosenberg have all been sharing a few teasers of hats on social media—though without much info.
Well, here's everything you need to know about this upcoming collaboration.
Mitchell & Ness set up a lounge, which they previewed on Twitter yesterday, backstage at Lollapalooza where they'll promote their new hats and NBA jerseys and tank tops. There will be four team hats (Golden State Warriors, Chicago Bulls, Brooklyn Nets, and Cleveland Cavaliers) with either a triple layer brim or brim with 3M reflective stars.
Don C, Kanye West's manager and the man who made snakeskin snapbacks popular, also designed hats for the same four teams, which will all have the Just Don logo on the side—the first co-branded hats the NBA has ever done. Of the four, the Chicago Bulls headgear will have the six-pointed star on the brim as a nod to the Windy City.
While the "Mitchell & Ness Lounge at Lollalapalooza" is exclusive to artists only, fans who wear NBA/M&N product before and during that weekend can use the hashtag #mnlolla (photos will be live online here) to win a prize pack that includes the Lids headgear promoted at the festival. The Lids hats are also currently available online and in-store; Don C's creations will be available at RSVP Gallery starting this weekend.
