The dudes over at Complex Style got to post up at the Levi's Eureka Innovation Lab in San Francisco for a couple days and learn about how Levi's has become the most authentic clothing brand in the world. Also, LASERS! Jian spoke to some of the big wigs about the brand's history and evolution *falls asleep mid-sentence* over an incredibly long time and how it has positioned itself in the modern day marketplace, especially now that there are dozens, if not hundreds, of denim start-ups that have opened their doors in the past year. Wow, really makes you think about how Kickstarter is fucking pathetic.
So, yeah, Levi's is an old company, no shit, but it's all about that technology, like partnering with Google for Project Jacquard. However, the coup de grâce of this shit is that Jian and James got to experiment with Levi's laser-printing on denim jackets and jeans in the video above, dropping memes and emojis onto a bunch of pieces. Basically, it's a three-minute thrill ride of James roasting the shit out of Jian for being a fucking nerd, so you know it's definitely worth a watch just for that.
