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Dover Street Market's tightly curated selection makes it one of the best clothing stores in the world. So, whenever the retailer invites a new brand to hang among the racks of Supreme, visvim, and Rick Owens, it's best to take notice. Today, the new line to launch at DSM is from skatewear brand Call Me 917.
Call Me 917 is designed by Alex Olson, who is also behind Bianca Chandôn, and is more geared towards skaters. "It’s more for skate rats, less chic," Andrew Brown, who collaborated with Olson on a collection of "Erotic Skate Fiction," tees earlier this year, told Complex.
Now, Call Me 917 is releasing a whole collection of graphic T-shirts and decks, which run with the erotic skate vibes. The T-shirts have playful prints that feature what may or may not be a reference to a real pizza shop in New York named Giusepppe's and a tongue-in-cheek advertisement for bail bonds with the patriotic phrase, "Let Freedom Ring."
Olson told Cafe Creme, "[Call Me 917] is a real core skate thing only at selected skate shops," making its placement at a fashion boutique like DSM significant.
Look for Call Me 917's collection to hit Dover Street Market New York's store and website later today. Call Me 917's Instagram is also worth checking out with its deft selection of images devoted to skating and the brand's clothes mixed with photos of strippers and women twerking.