Black Friday, the unofficial post-Thanksgiving shopping holiday is the pinnacle of consumerism, with people spending thousands of dollars (and pulling some truly ratchet maneuvers) due to the hundreds of sales stores host to kick off the holiday shopping season.
But for all of the wheeling and dealing that goes down the day after Thanksgiving, it seems that Amazon Prime Day has eclipsed the American tradition that is Black Friday, beating out the notorious Friday in rate of sales.
For a sample of the sheer shopping madness that's occurred today, Amazon released a few figures:
35,000 Lord of the Rings sets
28,000 Rubbermaid dishware sets
4,000 Amazon Echo devices
1,200 television
The event, tying into Amazon's 20th anniversary, is a digital fire sale, with major markdowns on TVs, gold watches, cameras, game consoles, and DVDs (just to list a few of the deals). Like Black Friday, people are capitalizing on the not-to-be-missed markdowns.
There's a killing to be made over on Amazon, so pick up that Amazon Prime membership with the quickness—before all the good stuff's gone.
