Whatever you think of Virgil Abloh, you can't deny that he's straight up fucking going for it. His dedication to building Off-White's brand is as stringent as any, evidenced by his purchasing of 1-855-OFF-WHTE (633-9483)—the number of the fake construction company—in conjunction with S/S 16, which, if you call, will hit you with a short sound bite of Virgil himself explaining the ethos behind the collection. It's a little bit garbled and sounds edited and patched together, but here's what it says, transcribed verbatim:
This is the phone number for the brand. I do fashion show or something at nature, this is the way for me to add color to the clothes, no pun intended. But basically, the last collection for men’s is called "Blue Collar" and it's the concept of basically clashing a white collar aesthetic with a blue collar aesthetic and seeing what the result of that is. It represents itself in a few ways, the main being garments of workwear, using that as a construct to apply patches on a white collar aesthetic. Thanks for calling. Check back for some differences over the time in terms of what the brand...
It abruptly cuts off there. Talk about commitment and a tangible way of going that extra mile to reach the kids. The clothes themselves revolve around black, blue, white and tan, and many garments come with the affixed patches that Virgil mentions. The outerwear is diesel as fuck, often with a double layer of translucent nylon, while the denim pieces are sandblasted, bleached and worn to a nicely distressed level. It's Off-White's strongest effort yet, in my mind, and sure to be as polarizing as per usual.
