Rising from the garage music scene, as Style.com puts it, “Nasir Mazhar is the very definition of a local fashion hero.” His bread and butter is his hats and headgear; time studying apprenticing in a salon and producing hats for the 2012 London Olympic Opening Ceremony is proof enough of that. But now, his brand has grown rapidly—seen not only at London Fashion Week, but on the runway of the Victoria's Secret fashion show as well (being shortlisted for the LVMH prize doesn't hurt either). Like the music scene that raised him, Mazhar is into the heavily branded, luxe sportswear, that's as off-kilter and varied as the description sounds. While many luxury names reach for sportswear in what sometimes comes across as an empty attempt to stay trendy, Mazhar's sportswear is authentic in its practicality, but intelligent by fabric and design. Sure, Mazhar's brand is still in its relative infancy, but don't be surprised if you see his name on more than a few waistbands.