Margaret Howell is the GOAT in menswear minimalism. Say what you will about your Martin Margielas, Jil Sanders, and Jean Touitous, but Howell has made a successful career in menswear by balancing consistent collections with an enduring appeal you can't quite put your finger on. To the uninformed, you could look at her clothes and think "Oh, I could get this at so-and-so store for half the price," but you'd really only be fooling yourself. Once you try on her gear or see the way it's presented in her stores, you instantly get it. Fashion sort of skews between two poles, the stuff that's so weird you have to have it, and the stuff that's so perfect you never knew you needed it until you found out it existed. Howell has mastered how to make the latter.