The whole unstructured suiting thing has become a menswear niche-within-a-niche. It's a tailored sweet spot where guys who feel more comfortable in a T-shirt and guys who run errands in a sport coat and wingtips meet in the middle. Harris Wharf London excels at the kind of pragmatic style staples that reticent menswear herbs and envelope-pushing risk takers can appreciate, like a boiled wool motorcycle jacket with double zips or a navy soft shoulder blazer that will hold its shape forever and will never wrinkle. It's the kind of credible fashion brand that doesn't scream "fashion," and for most guys—that's a great thing.