Yesterday, some news broke that Aaron Levine, the man who has turned Club Monaco into a solid menswear household name, would be leaving the company. We weren't sure what to make of the news and when we reached out to Aaron he declined to comment at the time. Well, that all makes sense because only 24 hours later we now have the news that Levine will be headed over to Abercrombie to become the head of men's design, which an Abercrombie & Fitch rep has confirmed via email.
We've covered Abercrombie's fall from grace thoroughly. Now, the brand is in the midst of a rebrand, removing the shirtless models from the storefronts and totally changing their retail approach. With Levine's experience and success at CM, not to mention best in class taste, this is a great move in regards to A&F's journey back to success. Looks like you'll actually be hitting the mall in the coming months. Who woulda fucking thunk it?
Meanwhile, we somehow missed the fact that earlier this month #menswear cult favorite Ian Velardi became the design director at Land's End. There is this weird, low-key revolving door happening in menswear design right now, but we'd be lying if we said we didn't appreciate all the insanity.
