In addition to its distinctive espadrilles, footwear brand Toms is known for its One for One program. With every pair of shoes purchased, Toms donates a pair of new shoes to a child in a developing country. Now, the socially conscious company is making it possible for everyone to get involved with the feel good initiative without actually purchasing a pair of slip-ons.

This year, to celebrate their eighth annual 'One Day Without Shoes' initiative, Toms is asking Canadians and people all around the world to simply post a photo of their bare fee on Instagram between May 5 and May 21 and include the hashtag #withoutshoes. Toms will then donate up to one million pairs of shoes to children in need – no purchase necessary.

Visit www.toms.ca/one-day-without-shoes to see how One Day Without Shoes is about more than shoes, and how posting your barefoot snap with the #withoutshoes hashtag can help change lives.