Maintaining A Strong Editorial Voice

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Complex Original

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How do you guys spell "Post Overalls"? Do you write out the whole word out or just rock with the "O'alls"? I spell it differently every time I write it because that's how you maintain a strong editorial voice. Everyone thinks you need a consistent voice to connect with readers and convey information in a succinct manner, but really all you gotta do is string together enough correct letters and everyone's brains will fill in the blanks. Those last few sentences gonna be on a PowerPoint slide during my inevitable TED talk on how to be mostly shitty at your job. For that talk I would probably wear a boxy ass pullover like this linen one from Post O'alls because public speaking makes me sweaty.

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